A sce­na­rio of dis­mis­sal is used to illus­tra­te a busi­ness ethi­cal reflec­tion that is gui­ded by the method of reflec­ti­ve equi­li­bri­um. Seve­ral rules of dis­mis­sal are con­side­red with respect to an alre­a­dy pro­ved prac­ti­ce and to the goals of the cor­po­ra­ti­on. The deli­be­ra­ti­on shows how the demand for cohe­rence bet­ween norms and prac­ti­ce and for the achie­ve­ment of cer­tain pur­po­ses works. The limits and chan­ces of busi­ness ethi­cal reflec­tion are indi­ca­ted on the basis of the dis­cus­sed exam­p­le. By pro­vi­ding the metho­do­lo­gi­cal frame busi­ness ethi­cists sup­port decis­i­on makers in making enligh­ten­ed decis­i­ons. They do not sup­p­ly the decis­i­on maker with the right ethi­cal theo­ry‘ which provides